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Window shopping in Vienna

                      

While in Vienna I did a little window shopping among other 'special agent' Stylish Girl duties. I'm really interested how fashion retailers can capture the brand essence; I mean the store's window plays a big part in the whole marketing strategy. I now remember that one of my favorite classes was merchandising (mainly because I could make use of my colored crayons but shhh...don't tell anyone else).

I found lovely Christmas decorating ideas at Leiner. Useful color themes for future home decor projects: white and gold, black-blue-green and yellow-orange-brown.

Window Shopping Leiner 1Leiner 1

Window Shopping Leiner 2Leiner 2

Window Shopping Leiner 3Leiner 3

Speaking about Vienna I can say that I'm kind of disappointed by the big fashion names such as Chanel, Gucci and Armani and their lack of creativity or interest for Viennese clients. In exchange the local brands (I think) or the international chain stores that don't get that media attention anymore (Sisley, United Colors of Benetton) got more into the festive mood. I like windows that tell a story. But do correct me if I'm wrong.

Window Shopping ChanelChanel

Window Shopping GucciGucci

Window Shopping Furnkranz-CoutureFurnkranz

Window Shopping H&MH&M

Window Shopping Hammerle-das-ModehausHammerle

Window Shopping Johann StraussJohann Strauss

Window Shopping Jones Jones

Window Shopping Kleider BauerKleider Bauer

Window Shopping Peek and Cloppenburg 2Peek and Cloppenburg

Window Shopping Peek and Cloppenburg 3Peek and Cloppenburg

Window Shopping SisleySisley

Window Shopping United Colors of Benetton 1United Colors of Benetton

Window Shopping United Colors of Benetton 2United Colors of Benetton

Window Shopping Vero ModaVero Moda

One funny thing is that the windows at H&M stores were literally empty in the first day of Christmas as if a tornado came and blow it all. This is not a metaphor, if I think at the enthusiastic H&M shoppers a day earlier.

                      
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Those shop windows are all so inviting. Wish I am in Vienna now and could walk right into those shops.

I'm intrigued by the way that fashion is presented in these shop windows. I live in New Zealand and i guess we have this to some extend, but no where near as well presented / thought out.