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Tokyo

Highlights of Japan Fashion Week (II)

Not so long ago I wrote about Japan Fashion Week SS09 held in Tokyo and about my favorite collections presented there. Well, here are three more.

Matohu is a young label designed by Hiroyuki Horihata and Makiko Sekiguchi and probably "the next covetable Japanese export" as Fashion Wire Daily considers. Both Horihata and Sekiguchi studied the Apparel Design Course at Bunka Fashion College (Tokyo) and after graduation they subsequently worked for Bora Aksu in London.

 

Matohu spring 2009

 

Highlights of Japan Fashion Week (I)

September 1st to 5th, Tokyo: Japan Fashion Week hosted 37 brand (maisons) spring 2009 shows. Among them, young designer Aya Furuhashi of fur fur label who presented a youthful, bohemian collection in garden-like scenery.

Under those many layers and flowers you can notice sweet and feminine pieces such as frilled baby-doll tops and chiffon dresses; three quarter length sleeved spring coats and jackets in precious taffeta or brocade as well as flower printed leisure trousers, all in warm, sun-bleached shades.