The Style Guide report published in January 2010, created by Promostyl and presented at Printsource show, emphasize four key trends for the Spring/Summer 2011 fashion season (including women's, men's, kids’ apparel market)
Spring/Summer 2011 theme Patchwork - "The Fifties injects a spirit of fun and exuberance in this theme created by free associations, eclectic assortments and cheery accumulations. Textiles take on a whimsical play with textures and structures for an arty and poetic feel. Prints are created with a bustling medley of textures, renderings and scales in a refreshing artistic and polychromatic vein. The color palette is a mix of matte gouache tones with vitamin accents and cozy neutrals."
Spring/Summer 2011 theme Transform - "The quest for a new elegance pairs science with sensuality for a theme that is tactile but strange. Fabrics focus on experimentations with yarns and new textures to create a modern minimalist style. Prints are inspired by the world of living patterns like bacteria, animal skins and X-Ray flowers. The color palette is made up of synthetic natural shades, chlorophyll greens and mutant skin tones."