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Next It Designer discovered online

The Internet has proven to be a rewarding medium for young fashion labels and independent designers. In proving that, MyItThings, online magazine of user-generated content, announced the launch of the "It" Designer Contest, the ultimate opportunity for aspiring designers.

I checked the 25 semifinalists and these three young designers got my attention with their innovative ideas. First one, I mean my favorite and hopeful the final winner, is mysterious Kimba from New York, only 23 years old.

Kimba designs

Kimba designs

Kirrily Johnston

Kirrily Johnston is another remarkable Australian label that showed at the L'Oreal Melbourne Fashion Festival 2008 (2-9 March). Among its notorious fans the most recent one is top international supermodel Irina Lazareanu.

Kirrily Johnston at Melbourne Fashion Week

Kirrily Johnston at Melbourne Fashion Week