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H&M collection

Trish Summerville for H&M collection

A collection inspired by a novel and film heroine is fresh news in fashion marketing. Swedish fashion retailer H&M brought Trish Summerville on board for one of its latest fashion collaborations. Trish is the talented costume designer for “The girl with the dragon tattoo” movie by David Fincher. Certainly Versace for H&M collection is the big news now, because of the glam factor, but I am keener on the film-fashion association.

Trish Summerville for H&M collection

"The girl with the dragon tattoo collection" by Trish Summerville for H&M

Mixed styles, warm autumn colors at H&M

Global fashion label H&M enlists American topmodel Karlie Kloss to star in the autumn 2011 lookbook. Trends for the upcoming fall include 1970s tailoring from soft, thick fabrics (flannel, tweed, leather) and precious silk, lace, brocade, velvet, all in warm colors including luscious burgundy red, camel, chocolate brown, cream, tan, forest green, rusty brown, tomato red.

H&M fall 2011 collection lookbook - 1