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H&M

H&M spring/summer 2009 collection

The Organic Cotton Spring 2009 Collection, a plea for eco-friendly design and organic materials, released by Swedish chain store H&M focuses on two key trends of the up-coming season: volume and curves, expressing a new femininity inspired by the style of 1950s and 1970s decades.

 

Window shopping in Vienna

While in Vienna I did a little window shopping among other 'special agent' Stylish Girl duties. I'm really interested how fashion retailers can capture the brand essence; I mean the store's window plays a big part in the whole marketing strategy. I now remember that one of my favorite classes was merchandising (mainly because I could make use of my colored crayons but shhh...don't tell anyone else).

I found lovely Christmas decorating ideas at Leiner. Useful color themes for future home decor projects: white and gold, black-blue-green and yellow-orange-brown.

Window Shopping Leiner 1Leiner 1

Window Shopping Leiner 2Leiner 2

Window Shopping Leiner 3Leiner 3