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fall 2012 collection

Sophie Hulme - a modern spin on classic

Young British designer Sophie Hulme gets her inspiration from the things she collects with a passion; living in a converted toy factory must help also for infusing more creativity into her designs. In fact she intends to brand her collections as collectibles by using every each season a distinct motif. For autumn/winter 2012 toy dinosaurs were replicated on patterned knits, lace embroidery and golden metal charms.

Sophie Hulme fall-winter 2012 collectionSophie Hulme fall-winter 2012 collection

Eudon Choi's geometric elegance

For Eudon Choi, Korean-born, London-based womenswear designer, the perfect winter coat should add instant elegance but also "offer a real sense of protection and be really practical". A trained menswear designer in Seoul Eudon started his international career after graduating London Royal College of Art's MA course in women’s fashion.

Eudon Choi fall-winter 2012 collectionEudon Choi fall-winter 2012 collection