A collection inspired by a novel and film heroine is fresh news in fashion marketing. Swedish fashion retailer H&M brought Trish Summerville on board for one of its latest fashion collaborations. Trish is the talented costume designer for “The girl with the dragon tattoo” movie by David Fincher. Certainly Versace for H&M collection is the big news now, because of the glam factor, but I am keener on the film-fashion association.
"The girl with the dragon tattoo collection" by Trish Summerville for H&M